Who: ADP Cobalt Seattle
Position: Digital Advertising Specialist
Where: Seattle (Union Station)
What: Do you know Marketing and have Acct/Client Management experience? Then this job is for you.. Cobalt – a division of ADP Dealer Services is seeking Digital Advertising Specalists.
This position develops and implements effective digital advertising strategies to drive consumers to the websites of assigned Cobalt customers, with the goal of generating increased targeted web traffic, and thereby increased lead generation. The Digital Advertising Specialist utilizes knowledge of pay-per-click search engine listings and display placements, employing the following optimization techniques.
– keyword analysis and selection
– geography campaign targeting
– competitive site analysis
– campaign optimization
– ad copy optimization
– geography targeting optimization
– custom ad copy updates
– optimization of landing page content
The Digital Advertising Specialist collaborates with Cobalt customers to achieve their strategic digital marketing goals. The Digital Advertising Specialist should have the ability to articulate this knowledge in a clear, professional manner via verbal and written communications to the customer and Cobalt internal teams.
Key Responsibilities
– Become an advisor to the client and drive regular and positive contact with clients to review marketing program strategy and performance
– Monitor and analyze online campaigns and make changes to improve performance metrics
– Document all customer communication and optimization activity
– Effectively work with other team members including Account Advocates, SEO Specialists, Technical Support Specialists and fulfillment partners
– Interact professionally and confidently with Cobalt clients to provide them the best customer service possible.
– Interact professionally and confidently with Cobalt Sales Executives and other Cobalt personnel
– Prepare monthly performance reports for clients
– Prepare internal performance reports as specified by management
– Paid search performance metrics and identify areas requiring optimization
– Participate in process improvement activities and initiatives
– Participate in Teaming initiatives.
Qualifications Required
(Experience, Skills, Academic):
– Minimum 2 years experience in client relationship management is required
– Minimum 2 years experience in paid search, especially with Google and Bing is preferred
– Minimum 2 years experience in consumer Internet marketing is required
– Experience with Windows, Excel, and MS Word required
– Bachelor’s Degree from an accredited college or university is preferred
– Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests
Contact: Click here for more information about ADP Cobalt Careers.
About ADP
Automatic Data Processing, Inc. (NASDAQ: ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world’s largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP’s easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy manufacturing, and agricultural vehicle dealers throughout the world.
