Who: Hubspan
Position: Marketing Programs Manager
Where: Seattle
What: Hubspan (www.Hubspan.com) is a global leader in business integration solutions. Our flagship solution, Webspan, is a subscription-based alternative to complex and expensive in-house business-to-business (“B2B”) integration systems that require millions in upfront investment and are difficult to scale over time.The Marketing Programs Manager will manage end-to-end marketing programs for Hubspan’s channel partners, working closely with the business development, sales and marketing teams.
In rankings by the top industry analyst firms, Hubspan is called a visionary and a leader in business integration. The opportunity for growth is enormous as integration is consistently a top priority for solution providers, software application companies and end customers alike. Our single instance, multi-tenant platform enables fast, simple, and cost-effective solutions for partners and customers.
Our vision is to be the global standard integration platform, enabling customers and partners to leverage our proven technology and services to provide world class integration solutions. We are delivering on this vision with our growing customer community, strategic partnerships and innovative technology roadmap.
Responsibilities: The Marketing Programs Manager will manage end-to-end marketing programs for Hubspan’s channel partners, working closely with the business development, sales and marketing teams. In addition to creating and implementing overall partner marketing programs, this role focuses on lead generation campaigns for our joint solutions with partners. The primarily objective is to make sure Hubspan is integrated into every possible program and event related to our partnerships and obtaining qualified leads that convert to sales. You will own the marketing portion of the partner scorecards, marketing program schedules, and marketing cadence meetings with partners.
Key Duties:
The Marketing Programs Manager must be able to communicate effectively across all areas of the company. You will report to the Director of Marketing and work closely with the sales and business development teams to define partner programs and leverage the full marketing mix for success. This position must operate at both strategic and tactical levels, developing strategic plans and then executing on those plans. Responsibilities include:
Develop and execute monthly and quarterly marketing plans for channel partners including internal cadence communications, external communications, and lead generation programs resulting in increased lead generation and drive qualification and conversion to sales
Develop external and internal sales tools, such as sales presentations, ROI models, sales scripts, vertical or industry-focused campaigns, white papers, product demonstrations, and other materials as needed
Provide in-depth product and competitive analyses for use in both product strategy and sales/marketing positioning
Knowledge and experience marketing solutions in one or more of the following areas: E-Commerce, Supply Chain Automation, Payment Automation, e-invoicing, and CRM Systems.
Assist with packaging and pricing our solutions for specific targeted partners
Work collaboratively as a single virtual team with business development and sales personnel across partnership organizations
Optimize Hubspan’s presence and marketing benefits within partner organizations and activities
Create customer evidence programs and case studies based on joint customers with partners
Analyze potential partner relationships in conjunction with Business Development
Increase awareness, market leadership and sales of partner solutions
Assist respective public relations initiatives with partner teams
Requirements:
The requirements of this role include strong marketing experience in the technology industry and successful management of channel marketing programs. Specific experience in management of lead generation campaigns as well as building relationships with channel partners is critical. The successful candidate will have the ability to translate highly technical information into marketing programs and materials. Excellent written and verbal communication skills are a must.
Minimum of 5 years marketing experience with at least 2 years in the technology sector
Ability to think creatively about marketing opportunities, and create the business case (cost-benefit) for an idea ‘
Understanding of lead generation programs with experience creating and implementing lead gen campaigns
Strong technical aptitude and history of marketing technology or infrastructure-based solution
Great relationship building skills with proven ability to forge successful business partnerships that lead to improved revenue
Excellent communication skills (verbal, written, presentation — examples of previous work optimal)
Demonstrated ability to work with both technical and non-technical individuals.
Knowledge of and experience with Web marketing principles (SEM, SEO, Affiliate marketing, Email Marketing, Social Media)
BA or BS Degree required.
Contact: Please forward your resume and introductory letter of qualifications in complete confidence to: [email protected]
