Who: Eddie Bauer
Position: Manager Web Analytics
Where: Bellevue, WA
What: The Manager of Web Analytics will be responsible for establishing and leading the web analytics function that will deliver actionable insights, analyses and recommendations that shape and inform the company’s day-to-day ecommerce business in addition to its long-term growth and optimization strategy. Will be the subject matter expert and advocate best practices and around web analytics, conversion optimization, program/site measurement and multivariate testing. Responsibilities include management of the online testing program as well as day-to-day e-commerce analytics and reporting.
Responsibilities:
– Lead Insights Development around Site Optimization – Lead the ongoing measurement and analysis of key drivers of site conversion; understanding the interaction between offline and online marketing, assessing the effectiveness of merchandising and marketing programs and the design and measurement of online multivariate tests. Will communicate findings and actionable insights to key business partners on an ongoing basis.
– Testing: Lead the design, implementation and analysis of A/B and multivariate testing. Manage the online testing program, including creation of a testing plan and review with executive sponsors for prioritization and approval. Communicate insights and recommendations from test results to stakeholders for prioritization and action steps.
– E-Commerce Analytics & Reporting – Establish a foundation for web and online analytics, including measurement and analysis of key performance indicatiors (KPIs), building dashboards, presenting key insights weekly, and ensuring data drives actions to improve the business. Leverage analytics tools, including but not limited to Coremetrics, to gain deeper insight into the business and consumer.
– Continually Evolve the Web Analytics Function – Increase knowledge of consumer intent, behavior, and experience through implementation of new web analytics tools to mine consumer behavior, attribute sales, assess category and/or program performance. Stay current on emerging web measurement tools, strategies and trends; continue to educate self analytically, technically and technologically. Educate business partners in different areas of the organization on how web analytics are relevant to their areas
– Data Quality: Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site and program tags.
– Manage multiple external vendor relationships (e.g. Coremetrics, Hitwise).
Knowledge, Skills, and Abilities:
– Exceptional analytic skills. Experience with attribution methodologies, A/B and multivariate testing, and analytics tools (e.g. Coremetrics, Hitwise). Multi-channel (online and offline) attribution and testing experience a plus.
– Technical knowledge of web analytics, including website and URL tagging and tracking.
– High attention to detail and strong organizational skills.
– Ability to efficiently and effectively self-direct and prioritize work.
– Strong communication and interpersonal skills. Comfortable presenting to senior management and large audiences.
– Project management skills with the ability to lead and influence cross-functional teams.
– Knowledge of SQL, SAS preferred, but not required
REQUIREMENTS:
– Bachelors degree in a quantitative, business, marketing or consumer research discipline (Statistics, Data Mining, Economics, Marketing, Marketing Research, etc)
– 4-6 year experience in Web Analytics role – preferably in a multichannel retail environment
– Exceptional analytic skills with a demonstrated ability to interpret and communicate findings to technical and non-technical audiences
– Expert knowledge of web analytics tools (e.g. Coremetrics, Omniture, Google Analytics) with technical knowledge of URL tagging and tracking.
Contact: To Apply for this position, please CLICK HERE
