Who: REI
Position: Marketing Program Manager – Direct Mail
Where: Kent, Wa
What: The Direct Marketing Program Manager we seek works cross-divisionally to guide the development and implementation of direct marketing programs in support of all REI’s sales channels (retail, online and direct sales). The role collaborates with the Manager, Direct Marketing, Sr. Analysts on the Marketing Analytics team, Brand Communications Program Managers team and numerous cross-divisional stakeholders. Responsibilities:
* Develop Direct Marketing strategies in support of company and marketing goals
* Develop and maintains contact plans across the portfolio in support of overarching Direct Marketing program strategies
* Authors and maintains creative briefs that lead the creative development for the Direct Marketing programs
* Collaborates with internal stakeholders (Marketing, eCommerce and Merchandising) to identify and/or acquire assets in support of direct marketing plans
* Review and approve creative execution to assure creative brief requirements are met
* Develop annual and/or seasonal plans for Direct Marketing programs in support of Marketing Communication Plans.
* Collaborates with Marketing Analysts, Brand Communications, Brand Creative, Brand Production, Merchandising, advertising agency and IT to assure timely delivery of brand-right messages.
* Review test and campaign results across the portfolio and recommend strategies for future mailings
* Manages Direct Marketing planning process to inform program sales and expense budget.
* Actively manages expenses monthly as well as reforecasting processes to maintain circulation quantities and sales forecasts
* Communicates program results to cross-divisional partners
* Leverages analysis of program performance and makes use of customer data to inform program requirements and future plans
* Leads and/or contributes to direct marketing projects as assigned
Requirements:
5+ years direct marketing experience (email and/or print). A solid understanding of direct marketing including delivery, creative constraints and opportunities
3 + years experience in developing marketing plans and strategies in collaboration with cross-divisional partner teams.
3+ years experience authoring and managing project plans
Experience working with content and creative teams including design and copywriting functions.
Demonstrated understanding of marketing and cross-divisional processes and relationship needs.
2+ years experience working with a large budget (>$1M) across multiple media and vendor outlets. Comfort in making decisions within this budget and impact context.
1+ years experience in managing external vendors, partners, and relationships connecting to marketing programs preferred.
1+ years in process management, and working with technical teams on toolset/feature development.
Expert skill level with MS-Office Tools: Excel, Powerpoint, Word, Access.
Understanding of web analytics tools (example: Coremetrics, or Omniture).
BA in Business, Marketing or a quantitative field preferred.
Proven track record developing program plans that meet/exceed goals and managing program budgets.
Ability to assess important market requirements and opportunities and identify competitive opportunities.
Actively participates and collaborates with others on one’s own team and across REI for the achievement of business goals.
Flexible in one’s viewpoints and positions in order to support the direction taken by others at REI.
Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
Consolidates information from various sources including feedback from others to reach sound decisions.
Considers the ultimate impact of decisions and actions on internal and external customers.
Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
Clearly conveys and accurately receives information by a variety of methods and in various situations.
Builds rapport with all kinds of people inside and outside the organization.
Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
Challenges the status quo, champions change and influences others to change.
Contact: To Apply for this position, please CLICK HERE
