Who: Amazon
Position: Senior Manager Marketing, Amazon Appstore
Where: Seattle
What: We are looking for an experienced executive to lead the marketing team for Amazon’s Appstore for Android. Our ideal candidate will have deep experience in both consumer and developer oriented marketing, demonstrated ability to drive traffic and new customer acquisition in both the mobile and online channels, proven ability to build and manage a high-performance team, and a passion for mobile products and services.
Responsibilities: As the Senior Manager Marketing for the Amazon Appstore for Android, you will create and execute a comprehensive marketing plan that builds awareness of and drives traffic to our online and mobile stores. You will own creation and implementation of our brand, positioning, and editorial voice in both our online and mobile stores. You will recruit and manage the marketing team to implement the strategy. You will work at both the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with site merchandising tools, analyzing traffic data, and solving problems). And you will foster a positive, high-energy, high-performance culture as a business leader of the larger Amazon Appstore team.
Role Responsibilities:
- Create a comprehensive marketing plan and associated policies for building awareness of and driving traffic to our online and mobile stores for smartphone and tablet customers
- Recruit and manage a team of marketers and site merchandisers to implement the marketing plan
- Execute the marketing plan using mobile advertising, free and paid search, email marketing, affiliate marketing, social networking, banner advertisements, site-placements on Amazon.com and other relevant marketing vehicles
- Own site merchandising for our stores and work with both internal and external design and editorial resources to ensure our on-site placements and product information meet Amazon’s high quality bar.
- Shape fundamental design elements of our store and ensure that the right voice and high-quality bar are maintained throughout.
We’re looking for an experienced marketing professional to own traffic generation, promotion creation and execution, site merchandising, and general customer experience improvement for both online and mobile stores that serve Amazon’s smartphone customers. As the Site Merchandiser, Mobile you will execute a comprehensive marketing plan that builds awareness of and drives traffic to our online and mobile stores. You will also own implementation of our brand, positioning, and editorial voice in both our online and mobile stores. Our ideal candidate will be able both to contribute to the strategic planning for the business and to drive results at the tactical level (manage campaigns with site merchandising tools, analyze traffic data, and solve problems). Passion for both eCommerce and the mobile space is also a must!
Requirements:
- 7+ years of experience in marketing or marketing communications
- 5+ years of experience in either online or mobile marketing
- 3+ years of experience leading teams of 2 or more direct reports
- Bachelor’s degree
- Expertise in product marketing strategies especially in the online (and ideally mobile) channel(s); proven ability to generate innovate and effective marketing programs that generate results
- Proven ability to recruit, manage, develop, and retain a high-performing team in a high-pressure, fast-paced environment
- Proven track-record of delivering online (and ideally mobile) traffic growth from multiple sources including free and paid search, email marketing, affiliate marketing, social networking, banner advertisements, and on-site placements
- Strong sense of brand and editorial voice; the ability to harmonize message across multiple channels and marketing vehicles
- Strong time-management skills; the ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously. Composed, poised and professional demeanor.
- Superior verbal and written communications skills. Extreme attention-to-detail.
- Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions. Facility with Excel (pivot tables) required, and with SQL (basic queries) desired.
- Familiarity with HTML, XML, Photoshop, and general office software.
- M.B.A. preferred
Contact: If interested, please apply online at http://track.tmpservice.com/ApplyClick.aspx?id=1382920-1812-2895
