Who: Waggoner Edstrom Worldwide
Position: Vice President, Social Media
Where: Bellevue, Wa
What: Waggener Edstrom is looking for a leader to help drive our social and digital work forward on the Microsoft account. This person should have experience developing and executing comprehensive digital campaigns that integrate all facets of the marketing and communications mix. Overall, projects will focus on shaping perceptions, changing minds and igniting conversations.
At Waggener Edstrom Worldwide (WE), we give innovation a voice using modern, sophisticated methods with a focus on impact and measurement. We start conversations and power digital engagement with an award-winning combination of technological tools and human analytical expertise. We relish the chance to step back and consider the people who will benefit in work, play or life from the stories we tell for the clients we work with every day.
WE was recognized as Social Media Agency of the Year, and in 2011 Bulldog Reporter and PR News honored WE as the Digital PR Firm of the Year. From in-house creative, ideation and experience design services to cutting-edge digital programs, we invest in the ideas, instruments and expertise that solve our clients’ problems.
In addition to interactive strategy development for the brand, this role will also involve executive level counsel and recommendations, development of high impact campaigns that tie to business results and the ability to lead and collaborate across different teams and subject areas. Must excel in managing digital and social platforms, project management and have a strong understanding of social media and monitoring tools and approaches.
This person will work in tandem with the agency account teams, in some cases serving as a dedicated team member and in others more of a senior level consulting partner. The role also works directly with key Microsoft clients from almost every business group.
Responsibilities:
• Develop, build and grow digital strategies and best practices for the Microsoft account (ranging from content creation to social media monitoring).
• Serve as “go to” senior level counsel on all things social for clients across a spectrum of markets/businesses.
• Play a leading role in developing online communications programs (examples: viral campaigns, online community building, internet influential modeling tools, digital storytelling programs, etc. . .) prioritized against client/prospect needs.
• Develop approach and processes for training for account staff and practice groups to execute these programs with clients.
• Responsible for positioning and marketing digital deliverables across our accounts.
• Participates in enthusiast groups within and outside of the agency.
• Stays on top of emerging technologies and approaches. Presenter and futurist on emerging digital and social strategies.
Qualifications:
• Bachelor degree required. Advanced or specialty degree a bonus.
• 6+ years’ experience that ideally includes digital advertising, PR agency or in-house corporate experience.
• 4+ years’ experience managing individuals and/or team.
• Experience working with consumer brands a plus.
• Minimum of 3 years execution experience, including developing plans, launch strategies, product positioning, pitching strategies, negotiation, budget responsibility, training and creative tactical ideas.
• Has an impressive personal social media presence.
• Experience pitching new business to prospects a bonus.
Contact: All applicants should apply online at: http://jobs.waggeneredstrom.com/WA/Vice-President-Social-Media-jobs.aspx
