Who: Point It
Position: Paid Search Manager
Where: Lower Queen Anne, Seattle
What: Point is looking for Paid Search Manager, who is responsible for the execution of search engine marketing strategies on Google AdWords, Microsoft adCenter and all other designated engines on behalf of clients. Extensive use of technology (i.e. computers, software, Internet) is mandatory to effectively manage client programs. Candidates must possess advanced communication skills and be able to effectively interact with clients over the phone, via email or in person.
Responsibilities:
- Develop meaningful client relationships by investigate clients’ business goals & develop/execute an appropriate search marketing strategy
- Assemble and present scheduled client reporting (frequency varies – weekly, monthly, quarterly)
- Identify and present opportunities – translate client data into actionable information during for reporting/presentations
- Continuous optimization of budgets, engines, keywords, ad copy and landing pages to meet/exceed client ROI goals
- Research, develop, test and expand program elements
- Assist with client billing/reconciliation
- Navigate engine interfaces, client emails and Excel analysis on a daily basis
- Keep up with search industry knowledge – changes/advances
Requirements:
- BA/BS, preferably in marketing, advertising, communications or business
- Minimum of 2 years of experience in the field of advertising, marketing or related field
- Excellent verbal and written communication skills, ability to prepare clear and concise client-ready documents
- Fluency in MS Office with advanced capabilities in Excel (formulas, charting, etc.)
- Self-starter, self-motivator, and ability to work with minimal supervision
- Proven track record of success and increasing responsibility
- Experience as the point-of-contact in a client management relationship
- Outstanding time management and presentation skills
Bonus Points:
- Advertising Agency experience
- Consulting experience
- Search Engine Marketing experience (PPC, SEO, etc.)
- Familiarity with web analytics software and conversion tracking
- Understanding of on-line business models & online advertising tactics
Contact: More information online. To apply, send your cover letter and resume to [email protected].
