Who: Nyhus
Position: PR Senior Account Executive
Where: Seattle
What: The PR Senior Account Executive will support and lead high-profile accounts. The ideal candidate will manage multiple projects, be a team leader, responding quickly to changing business conditions and client requests. A Senior Account Executive clearly understands the team and client objectives and takes a proactive approach to meeting client expectations/needs. S/he will be an effective writer and draft diverse and persuasive materials accurately and in a timely fashion with little input or editing required. Technology and/or health care or life sciences experience preferred. A minimum of 4-years’ PR agency experience is required, preferably in the high-tech industry. Experience managing a client relationship as well as individuals or a team is essential.
Responsibilities:
Client Service
- Lead multiple high-profile accounts, serving as a strategist, project manager and team leader
- Research, understand and anticipate client needs; provide value-added service and build relationships
- Serve as day-to-day clients contact
- Proactively anticipate and manage dynamic campaigns
- Demonstrate strong understanding and awareness of client issues in order to provide strategic planning and counsel to clients and stakeholders
- Develop and present PR plans that address business goals, situation analysis, challenges, solutions, measurement criteria and budgets
Media/Analyst Relations
- Lead proactive and reactive media outreach and strategy on behalf of multiple clients
- Research, understand and anticipate media landscape; provide value-added service and build relationships with key contacts
- Leverage prior media relationships on behalf of clients and the broader team
- Seamlessly coordinate requests from media and other stakeholders, providing strategic counsel and demonstrating value to client at all times
- Propose story ideas (scope, timing), schedule media interviews, educate and shape opinions on key campaign themes
- Moderate media interviews and provide client useful briefing materials prior to as well as constructive performance feedback after the interview
- Drive industry analyst program for various clients
Writing
- Proven ability to draft diverse and persuasive materials accurately and in a timely fashion with little input or editing required
- Demonstrated technical writing skills
Social Media
- Strong experience managing social media strategies and tactics for clients
Business Activities
- Manage Account Executives, Account Coordinators and Interns, where necessary, serving as a coach and mentor
- Participate in cross-team projects
- Participate in internal agency initiatives as needed
- Proactively work with client and team on contracting, invoicing, allocating resources and managing team time against budget
- Track billable time precisely and consistently
Networking & Business Development
- Raise the visibility of the firm by participating in external community and industry networking activities
- Actively participate in business development planning and programs
Requirements:
- BA/BS degree in journalism, communications, public relations or related field preferred
- At least 4 years of PR agency experience; technology or healthcare industry experience preferred
- Demonstrated understanding of news media and a passion for innovative clients
- At least 2 years managing a client relationship
- At least 1-2 years’ experience managing individuals or a team
- Experience facilitating media interviews and pitching stories
- Established media contacts (ideally business media)
- Strong ability to produce quality work under tight deadlines
- Experience writing and developing press materials
- Developed, presented and executed PR plans
- Ability to successfully multi-task
- Excellent written and verbal communications skills
- Collaborative, positive attitude and ability to self-motivate
- Exceptional organizational and time-management skills
- Highly collaborative team player, positive attitude and ability to self-motivate
- Solid judgment with high standards of accuracy, responsiveness, integrity and discretion
- Healthcare or technology experience preferred
Contact: To apply, please send your cover letter, resume and three writing samples to [email protected], indicating in the subject line the position for which you’re applying.
