Who: Point It
Position: Paid Search Analyst
Where: Seattle (Lower Queen Anne)
What: Are you a data geek, perfectly at home crunching numbers and crafting pivot tables in Excel? Does growing your skill set at one of Seattle’s premier digital agencies sound like your next step? Then consider joining Point It, Seattle’s largest independent search engine marketing firm and one of the top 100 fastest growing private companies in Washington.
They’re seeking an individual to serve as a paid search analyst for their mid-to-enterprise level clients. Some of your tasks might include attribution analysis, keyword research, copy editing and quality score testing.
While previous experience with paid search isn’t necessary, analytical ability and attention to detail is a must. Experience with Google Analytics and/or delivering client presentations is a definite plus!
Candidates must be able to effectively interact and present to clients over the phone, via email or in person. This individual will also manage paid search accounts.
Responsibilities:
- Examine search query behaviors on general or specialty search engines or other Internet-based content
- Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization
- Use web analysis tools to define and track key performance metrics related to business and marketing performance, identify failure points or opportunities for improvement, and provide insights into key customer and marketing activities.
- Identify and present opportunities – translate client data into actionable information during for reporting/presentations
- Research, develop, test and expand program elements
- Navigate engine interfaces, client emails and Excel analysis on a daily basis
- Keep up with search industry knowledge – changes/advances
Requirements:
- Degree in statistics, business, computer information systems, marketing, or a related discipline
- Prior experience measuring & analyzing Web business performance utilizing tools such as Google Analytics and Omniture Site Catalyst
- Strong problem solving & analytic skills
- Strong experience with data analysis
- Advanced level Excel skills
- Advanced Power Point skills a plus
Bonus Points
- Advertising Agency experience
- Consulting experience
- Search Engine Marketing experience (PPC, SEO, etc.)
Contact: To apply please submit a cover letter and resume to [email protected].
