Who: Satori Software
Position: Marketing Promotions Specialist
Where: Seattle
What: The Marketing Promotions Specialist is responsible for coordinating, developing and executing marketing campaigns that build lead flow for the assigned-audience sales pipeline. Campaigns will increase the visibility of Satori Software in the target markets, generate new leads and incubate existing leads not yet ready for the sales pipeline. This role entails working closely with the marketing, product and sales teams to create marketing collateral, lead generation copy, webinar campaigns, white papers, sales tools and other materials targeting decision makers in a business-to-business selling environment.
Responsibilities:
• Create integrated marketing campaigns including, but not limited to: email campaigns, direct mail, direct touch campaigns to generate sales leads in key segments and verticals.
• Accountable for lead targets, lead quality, conversion, and program performance.
• Consume key information from research and subject matter experts, and then turn that information into action oriented direct response copy and high performing lead generation campaigns.
• Manage external resources for the generation of additional content and materials to drive lead generation activities
• Ensure concepts and copy are clear a for targeted market segments.
• Track and analyze campaign effectiveness, provide performance reports and summarize results with recommendations.
• Develop internal and external communications, press releases, marketing collateral, email and web content to support lead generation objectives.
• Evaluate media placement and advertising opportunities; negotiate and coordinate media buys.
• Plan publicity campaigns, develop and write PR materials.
• Participate and contribute to the overall marketing mix; willing to help others beyond primary responsibilities as needed.
Requirements:
• Ability to take complex information and create clear, persuasive and consistent messages.
• Ability to work on multiple projects simultaneously and effectively manage the workload.
• Ability to work independently, taking direction as needed.
• Expert in Microsoft Word and PowerPoint
• B.A. in Marketing, Communications or English preferred.
• Can accept and incorporate editorial feedback.
• Experience with HTML a plus
Contact: Apply online.
