Who: Avvo
Position: Head of Growth Marketing
Where: Seattle
What: We’re looking for a growth marketing rock star to bring Avvo to the masses. As head of growth marketing, you will be responsible for designing, deploying and analyzing a variety of data-driven marketing strategies – both online and offline – that drive growth in consumer traffic, retention and revenue.
The right person will be passionate about generating growth and results – as well as the data required to get there. He or she is also comfortable in an “all hands on deck” environment, thinks creatively, is fearless about experimenting and loves motivating cross-team groups to solve big problems.
Responsibilities
Strategize on ways to increase user acquisition, conversion, and retention that meet or exceed goals
Launch, manage and optimize omni-channel, metrics-driven acquisition campaigns, leveraging a wide-variety of channels, including online media, social, mobile partner marketing, content partnerships and offline events.
Prioritize growth initiatives leading to the greatest returns for the company
Interpret large sets of data to determine hypotheses and experiments to test
Work closely with the product growth team to identify and maximize levers for driving user acquisition & retention
Manage a suite of digital marketing tools to determine efficacy of campaigns and work with the data team and analysts to develop automated reports that provide insights and measure performance
Oversee a street team of brand ambassadors and user-centric events
Work across the company, including product, engineering, finance and sales, to identify growth opportunities and implement the tools necessary to capitalize on them
Effectively community growth performance by channel to senior leadership and across the company
Requirements:
At least 7 years of data analytics and digital marketing, growth marketing experience
Roll up your sleeves, get it done attitude
Quantifiable success from previous experience must be able to show how you iterated a variety of marketing experiments that resulted in traffic and user growth – as well as detail those experiments that didn’t work
Proven ability to manage and motivate teams – both direct reports and cross-team
Demonstrated analytical rigor: you MUST have deep experience in quantitative analysis
Track record of proposing innovative and creative solutions to challenging problems
How: [email protected]
