Who: EagleView Technologies
Position: Marketing Manager
Where: Bothell
What: With locations in Bothell, WA and Rochester, NY, EagleView Technologies is a lively and fast-growing Inc. 500 technology company offering full technology solutions in the GIS, measurement and analytical space. We specialize in high-resolution aerial photography, automated 3D measurement technologies and overall software solutions for government, insurance, construction and infrastructure customers. Our patented processes combined with the power of Pictometry image technology have changed the way these industries do business and resulted in them clamoring for more.
The Marketing Manager is an experienced, energetic individual who manages B2B marketing programs that support the EagleView and Pictometry sales teams; specifically the commercial business units that include the construction and insurance markets. As an instrumental team member, he or she will work closely with the business unit Product Managers and Analysts and Marketing Director to implement programs that increase awareness, drive leads and generate revenue. The right candidate will be an enthusiastic, creative self-starter with an entrepreneurial, ‘can do’ attitude willing to jump in and get involved with a very exciting, fast-paced, innovative technology company.
Responsibilities:
Develop and implement marketing plans and strategies to support business unit and overall company goals
Create solid media plans that provide a consistent reach to target audiences through traditional and nontraditional outlets
Develop and implement strong tradeshow marketing and communication plans including show messaging, presentations, pre and post show campaigns, lead tracking
Manage vendor relationships
Manage and identify PR and editorial opportunities
Produce collateral materials including presentations, data sheets , proposals and sample finished reports
Track and analyze sales and promotional programs and identify opportunities
Support sales with research, competitive profile information and tracking industry trends
Engage customers through targeted email drip campaigns
Understand, identify and leverage social media opportunities
Requirements:
Bachelor’s degree, preferably in Marketing, Communications or Public Relations
Minimum 5 years’ experience in marketing
Experience with content marketing
How: Apply Here
