Who: SkoFlo
Position: Marketing Manager
Where: Seattle
What: SkoFlo Industries, a world leader in the design and manufacture of chemical injection valves for the offshore petroleum industry, seeks an experienced Technical Marketing Manager to join our team.
The Technical Marketing Manager will develop and manage the successful execution of the Annual Marketing Plan of the company. Working closely with the General Manager and sales department, the Technical Marketing Manager will develop the strategic marketing direction of the company to maximize sales and market share.
Our ideal candidate will be self-motivated, independent, reliable, and a team player. With superior attention to detail, they will have a proven record of managing multiple priorities and meeting deadlines. A successful candidate will have an engineering or technical background and will strive to always represent the company in a professional manner.
RESPONSIBILITIES:
- Develops and executes Annual Marketing Plan (AMP), including Product Line Marketing Strategies (Surface & Subsea product lines)
- Researches, develops and implements a brand and communication strategy, standards and practices company-wide.
- Develops key messages for all audiences to communicate core brand identity.
- Develops all sales and marketing collateral including Technical Data Sheets, Product Literature, and web site content consistent with AMP, branding, communication strategy.
- Works closely with Sales to coordinate sales activities including Trade Shows, and educational workshops.
- Market analysis: Analyzes and defines the market for product growth within the assigned product market segment. Maintains a served-market analysis defining the total market, company market share, competitor market share, and available market share by product market.
- Provides analysis of New Product market potential to assist in determination of new product development priorities.
- Plans and executes marketing plans for New Product introduction and product launch.
- Leads agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc.).
- Oversees the writing of press releases, copy for marketing materials, advertisements, and other related material.
- Manages media relations, researches editorial opportunities and builds relationships with key industry media.
- Works closely with internal website designers to ensure messaging is consistent with overall marketing and communication objectives.
- Provides monthly reporting to Vice President & General Manager on the status of prioritized marketing and communication activities.
- Develops and manages the marketing/communications budget.
- Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
- Other duties as assigned.
Requirements:
- Bachelor’s Degree (B.A.) from four year college or university with studies in science & engineering or a demonstrated technical aptitude. MBA Preferred.
- Five to seven years’ related experience in Strategic Marketing with an industrial products company.
- Demonstrated success developing and executing strategic marketing plans for highly engineered products.
- Strong knowledge of Marketing principles, methods, practices, and techniques.
- Exceptional written communication skills.
- Advanced skill level using Microsoft Office, Photoshop and Adobe Creative Suite.
- Self-motivated, with high energy and an engaging level of enthusiasm.
- Ability to occasionally travel and attend sales events or exhibits.
- Solutions-oriented, customer service approach.
- Valid Driver’s license and the ability to travel locally and nationally 10-15%.
- Willingness and ability to understand technical products.
- Experience working in an ISO 9001:2008 facility a plus.
How: Apply Here
