Who: Smartsheet
Position: VP of Marketing and Communications
Where: Bellevue
What: Smartsheet is seeking a Vice President of Marketing Communications to develop and execute our brand, messaging, public relations and advocacy strategies. We are a fast growing, high revenue-growth Software as a Service (SaaS) company that is changing the way teams and organizations manage and coordinate work. We work in an agile apolitical environment that stays focused on building great software and supporting our colleagues. Here you can use the latest web technologies to their fullest potential. This position reports to the Chief Marketing Officer and is located at our headquarters in Bellevue, WA.
Responsibilities:
● PR / Awareness – Ensure Smartsheet is always ‘in the conversation’ and routinely ‘the conversation’. Develop stories, commentary, opinions, brand advertising, programs, etc to raise awareness with prospects, customers, influencers, advocates, and partners.
● Messaging / Brand Identity and Visuals Playbook – Establish the identity and messaging guide used throughout the company (and beyond) to create messaging assets and communications consistent with the Smartsheet brand.
● Marketing / Sales / Comms Tools – Develop sales tools with and for Sales, Services, Partners, and Marketing
● Customer Reference-Relations / Community / Advocates Program / Social – Lead online advocacy, writing editorials, community-outreach, promotions, and social media communities. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. Become an advocate & power user of Smartsheet, engaging in dialogues and answering questions where appropriate
● Content Strategy – Oversee strategy and the agency delivering integrated and aggregated content. Expand the measurement model used to track its effect.
● AR – Lead the strategy and coordination of all industry analyst relationships and projects.
● Case Studies – Manage an influencer outreach program and build an active brand ambassador network. Activate our customer base to raise awareness and increase viral spread.
● Deep SaaS background, with experience in B2B business tools preferred
● In-depth experience leading:
o brand & messaging
o content strategy
o public relations
o analyst relations
o customer advocacy programs
● Knowledge of Smartsheet’s competitive space and positioning
● Excellent at creating campaigns from scratch as well as executing campaigns created by others
● Tireless in coordinating brand and messaging across all channels and departments through the company
● Driven by metrics and adept at designing tests and measurements
● Hands-on leadership style, with strong working experience in all functional responsibilities
● Effective manager with proven ability to build and motivate teams
● Excellent writing, editing, and messaging skills
● Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
● Strong project management and organizational skills
● Good technical understanding and can pick up new tools quickly – including but not limited to: Google Analytics, Marketo, Salesforce, Tableau
● Statistically inclined
How: Apply Here
