Who: Auburn Youth Resources
Position: Marketing and Communications Coordinator
Where: Auburn
What: The Marketing and Communications Coordinator works with the Development Director and others at Auburn Youth Resources (AYR) to develop and implement communications strategies with key constituencies (youth/young adults/families, community supporters, funders, prospective funders, and board members). The Marketing and Communications Coordinator’s primary responsibilities are to use marketing and communications strategies in an effort to promote positive public image among AYR’s various audiences and advance AYR’s efforts to raise money.
This position will also collaborate with others in the organization to achieve and maintain brand consistency, coordinate messages, and uphold the highest standards for external communications. This position is responsible for coordinating organization-wide design, message, and content generation, including electronic and print communications. One of the most crucial tasks of the Marketing and Communications Coordinator will be the creation and ongoing management of an organization-wide communications calendar. The Coordinator will work with the Development Director in creating and managing budgets related to publications and communications.
Responsibilities:
Manage creation, production, and dissemination of printed publications for education, development, and administration purposes, such as quarterly/monthly newsletter, annual report, program brochures, flyers, and exhibition and event postcards.
Manage creation and selection of photography for print and electronic communications
Support the development and execution of identity and collateral materials for major organizational initiatives, such as Donor Thank You events and annual fundraising events.
Create and coordinate production schedules and maintain ongoing relationships with graphic designers, mail houses, printers, and photographers.
Electronic Communications/Internet Presence
Collaboratively manage and coordinate creation and update of web content; responsible for content-related protocols to keep web site up-to-date.
Work with technology staff to ensure ongoing improvement of website, including phased updates and redesigns.
Implement e-communications for donors and general public.
Provide organization-wide e-communications support; manage Constant Contact/Mail Chimp database.
Pioneer AYR’s social media participation, creating and maintaining an active and innovative presence on established and new social media outlets.
Actively monitor AYR’s online reputation.
Conduct media relations program for specified events or activities.
Write and distribute press releases.
Pitch to local and national media to secure media placement.
Maintain media archives.
The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.
Requirements:
Bachelor’s Degree, preferably in Marketing, English/Journalism, or a related Communications field.
At least one year of marketing, communications, media, or public relations experience.
Demonstrated interest in visual arts and working with underserved populations.
Excellent written, verbal, creative thinking and problem solving skills.
Familiarity with Windows and Mac operating systems, HTML, Microsoft Office, and Adobe Photoshop. Experience managing websites preferred.
Experience with database software, preferably in relation to fundraising.
Ability to work effectively with multiple individuals and manage several projects at once.
