Social Media Marketing Manager, Avalara

Avalara Inc., one of the fastest growing technology companies in the United States, is seeking a Social Media Manager.

Job Summary: This position sits on the corporate marketing team and reports to the Director, Content and Social Media Strategy. The Social Media Manager will help to implement social media marketing strategies, using multiple channels, including social networks, forums, paid social advertising and blog posts, and utilizing written, visual, auditory and interactive content. This position will assist in increasing web awareness and demand for Avalara’s products and expertise, execute on key aspects of the companywide content strategy, and will play a critical role in listening and responding to audiences across the social media world.

This position is located in our corporate offices in Seattle, WA.

Job Duties:

• Manage all of Avalara’s corporate social media accounts, including posting content, responding to comments, keeping accounts up-to-date and growing audiences.
• Monitor brand, competitor and industry keywords and coordinate responses to key posts.
• Draft, edit and publish social media content daily in coordination with business unit and partner marketers. Create and maintain weekly social editorial calendars.
• Develop and execute social media promotion for marketing campaigns, including events, integrated digital marketing campaigns, partner marketing and PR efforts.
• Create, edit and promote of blog content about relevant news, Avalara’s products, events, partners and customers.
• Use Radian6, Google Analytics and other third party tools to analyze and understand social marketing results & effectiveness, including creating ad hoc and recurring reports for key stakeholders.
• Manage and moderate Avalara’s online communities, including coordinating responses to questions, enforcing guidelines and reporting on community growth.
• Manage partner and employee social media advocacy platform, including approving and coordinating posts, helping to onboard new users, and refreshing content categories.
• Execute and optimize paid advertising campaigns on Facebook, Twitter, LinkedIn and other social networks

Qualifications:

1. 2+ years of experience in sales or marketing in a B2B (business to business) or agency environment.
2. Experience creating and executing successful social media campaigns
3. Passion for (and deep knowledge of) trends in mobile and web technology and culture
4. Ability to thrive in a team-based, fast-paced environment, even if it is a bit frenetic at times.
5. Strong writing skills — impeccable grammar, and a confident voice.

Preferred Qualifications:

1. Live examples of your own blog, Twitter account and Facebook profile.
2. Live examples of blog, Twitter account and Facebook page for business or organization you helped to promote.
3. Business experience in finance, accounting, e-commerce, digital advertising, channel sales, or similar environment.

Contact: Apply online.