Elliott Bay Design Group is a naval architecture and marine engineering firm located in the vibrant Ballard neighborhood. We have a long history of providing vessel owners, operators and shipyards in the United States and beyond with exceptional design, engineering and production support. Our team is unparalleled, and we are looking for an exceptional candidate to join us in the role of Marketing Manager.
This full-time role has been added to support the firm’s growth and development. We seek a well-organized, proactive, over-achiever to take on the role of Marketing Manager. The successful candidate must be able to multi-task, prioritize efforts and fully embrace the varied duties required for this role.
This position is responsible for the efficient development and oversight of all marketing activities and materials. Reporting to the Vice President of Sales & Marketing, the Marketing Manager is responsible for the development of the Marketing Plan and marketing budget. The person in this role is responsible for the development of policies, processes, and procedures to ensure consistent and effective company-wide marketing efforts in order to successfully garner new business opportunities.
Marketing Plan & Budget
• Develop annual marketing plan
• Develop annual marketing budget to achieve plan objects
• Complete Quarterly reports, conducting periodic reviews of the Marketing Plan to monitor compliance and goal accomplishment
Opportunity Development
• Identify new potential opportunities through bid opportunities and via public agency procurement portals
• Maintain an accurate and active Roster program ensuring EBDG is current with portal requirements
• Seek new potential opportunities via trade publications and news portals
• Ensure EBDG’s SF330 forms and database reflect up to date and accurate information
• Initiate marketing letters, develop new business leads, and research select opportunities in government markets in order to nurture new business opportunities
• Manage the company’s overall involvement in industry trade shows and other marketing events and meetings, as well as the distribution of company promotional materials
• Maintain positive relationships with the existing EBDG client base and develop and nurture positive relationships with new and prospective clients
• Continually monitor industry trends to help ensure that EBDG’s marketing strategy is appropriately aligned with the state of the industry
Collateral Development
• Oversee management and update marketing resumes for technical and executive staff
• Manage photo library and promotional images internally and externally
• Manage preparation, writing and editing of proposals as needed
• Manage the creation and update of all marketing materials including brochures, technical sheets, project profiles
• Prepare PowerPoint presentations as directed by sales team and technical staff
• Support technical papers in compliance with EBDG and/or technical society requirements as needed
• Create and manage an annual Public Relations Plan, develop press releases and ensure EBDG has maximum media coverage through all of its channels
• Develop and maintain collaborative relationships with industry press and media sources
• Oversee and manage EBDG’s social media sites and website
• Develop and maintain appropriate marketing information systems to track new leads, client contacts, key marketing numbers, and market analyses
Requirements
• BA in marketing (preferred) or business administration from an ABET-accredited school is preferred
• Experience working at a professional services firm
• Exceptional writing skills
• Desktop publishing skills
• Marine industry experience a plus
• Certified Professional Services Marketer (CPSM) from the Society for Marketing Professional Services desired
• Additional education in WordPress desired
• Additional education in PhotoShop and InDesign desired
• Must be able to lift 30 lbs.
If you are attracted to the opportunity and think you would be a great addition to our team submit your resume today!
