Global Marketing Communications Manager– FLU005172 About Us: Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality. A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Fortive Business System. Working at Fluke gives you access to a robust career development process and challenging, “stretch” opportunities.
Description
Fluke Thermography and Temperature business is looking Marketing Communications Manager with excellent leadership, verbal and written skills to join their team. The ideal candidate is a self-starter, highly motivated, analytical, attentive to detail, energetic, and has experience working in a cross-functional, fast paced environment and with marketing automation tools, website content management systems (CMS) and Customer Relationship Management (CRM) software.
Description:
The Marketing Communications Manager is responsible for the planning/optimizing, budgeting and execution of marketing communication and digital initiatives that drive customer engagement, generates marketing leads and revenue. This position is located at Fluke Headquarters in Everett, WA.
Responsibilities:
- Translates marketing objectives into a creative concept for a new campaign to launch a new product and/or to sustain market attention for a product. Is creative in finding new ways to approach current markets and penetrate new ones;
- Develops and implements Marketing Communication plans for each new product and campaigns – positioning statements and creative copies included – aligned with the Global Marketing Strategy;
- Develops product, vertical market and application specific MarCom materials, including sales collateral, advertisements, mailers, product announcements, press releases and web content in a timely manner;
- Manages the localization and translation of new product introduction collateral for the globe;
- Reviews and discusses market developments with the Marketing managers and understands the portfolio of products and markets;
- Strictly follows-up on campaigns, tracks progress and informs stakeholders on the status in a very structured manner;
- Continuously focuses on marketing opportunities in a cost-effective manner without compromising quality;
- Liaise between external agencies and internal stakeholders to produce brochures, literature packs, web and other advertising tools without compromising the Fluke brand image;
- Develops lead generation opportunities in various marketing channels, including PPC/SEM, social media, organic web, email nurture track, etc.;
- Works with the available Regional MarCom colleagues to support implementation of regional MarCom programs such as local seminars/tradeshows, banners and direct mailers;
- Assists in content updates for Fluke internet and Fluke websites; creation of new web content.
- Assures the brand integrity and develops program, collateral content and design which enhance the value of the brand.
- Owns the development and articulation of end user personas that guides database segmentation, campaign targeting and content creation.
- Maintain supporting KPI’s to drive effective measurement/optimization of digital marketing programs
Qualifications:
- BA/BS Degree or higher in Marketing, Communications or relevant field
- Minimum 5+ years relevant experience in a digital marketing environment
- Extensive project planning skills, able to handle multiple, complex and global projects simultaneously;
- Proven track record in implementing and delivering results in multi-channel digital campaigns with a focus on SEO & website optimization and PPC
- Demonstrated familiarity/effectiveness with analysis tools to support review of digital marketing performance and optimization (Google Analytics, Google Ad words, rank monitoring, and database tools, Excel; MS Dynamics CRM, Eloqua, Marketo)
- Excellent interpersonal and communication skills with the ability to work effectively in cross-functional project teams
Contact: Apply online.
