Reporting to the Vice President, Brand Marketing, this position is responsible for connecting creative strategy to business results for zulily and supporting our Marketing, PR, Merch and Studio teams.
The Creative Director works closely with brand strategy and the Marketing team to set the creative vision for zulily on various initiatives. The Creative Director guides a creative team in creation of digitally focused and video rich storytelling concepts and creative that captures that strategy. This role will also lead a team of copy and digital creative talent whose goal will be to creative, relevant and timely creative assets. As well this role will be responsible for driving the storytelling strategy for the zulily brand in conjunction with our outside agency, internal studio team, and marketing team. This will be an extremely fast paced team that creates creative and digital assets that are a part of the marketing team’s vision, strategy and execution.
This Creative Director is fluent in adobe creative suite and can lead the design process as well as creative copy process. The CD interacts with the highest levels of management internally and is highly connected to the head of zulily studio and merchandising.
This role is both player and coach, supporting a fast-paced and evolving organization function. Must be able to convincingly present concepts to all parties, be open to client feedback and adapt strategies to both macro trends as well as the zulily culture. Also must ensure the achievement of agreed-upon strategy, keeping in mind the overall zuliy brand. They are a problem solver that will support the current and future, differentiated positioning of the zulily brand and help it come to life in everything we do. This person should understand the competitive retail landscape, question assumptions, and help develop impactful strategies in service of departmental needs. This person needs to be comfortable also leading and working with outside agencies, bidding process and SOW development. As important, this person must understand internal stakeholders are key clients and that this person’s contributions are critical to zulily’s vision and strategy to create a truly addictive shopping experience for our customers.
This brand advocate looks to leverage data and use intuition, listen to understand, support and partner with creative teams, have thoughts on work, and adapt quickly. He/She is a doer, with a bias for action that understands the objectives and kpi’s of the projects they are connected to – providing support and guidance. This role is part creative visionary and part brand/culture evangelist. What you’ll do: Champions existing and future customers and team members – making sure we are focused on their needs. Understands the zulily Group brand and is closely partnered with the marketing, studio and merchandising organizations.
Keeps current with cultural, technological and market trends to inform strategic and creative development. Works with internal research teams and external specialists on research (qualitative, quantitative, ethnographic). Supports the development of accurate and insightful conclusions from research data, stakeholder conversations, and other inputs – problem-solving. Supports the development of focused creative briefs that are rooted in inspiring action as well as being a part of creative briefings, collaborating with, and supporting creative teams throughout the journey. Partners with stakeholder teams to convey/present strategies and solves. Adept at storytelling.
Qualifications: Bachelor’s Degree in Marketing, Communications or related field required. Masters Degree preferred 7+ years of experience leading the design, development and execution of corporate brand and communication strategies for mid-large corporation. Strong and effective verbal and written communication skills are required. Strong understanding and significant experience in marketing, branding and public relations. Professional and highly motivated, well organized, detail-oriented, creative and innovative, and possess good time management skills.
Must be able to multi-task, conduct market research and analyze results effectively, as well as prioritize and influence key stakeholders. Strong understanding of the dynamics of e-commerce and retail markets and dynamics. Extensive experience with marketing in e-commerce, retail, or technology organizations. May travel to other company sites (OH, PA, NV) and trade shows as needed.
About Zulily, LLC
Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favoritesfrom top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com . zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop – beyond transactional ecommerce or traditional brick-and-mortar stores – and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com .
Contact: Apply online.
