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How the New FTC Guidelines on Digital Advertising Impact Local Advertisers
by Olga Spaic
The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com...
Talking back: Why you might be using social media wrong
By Austin Williams, Program Associate, Voxus PR
Social media is a two-way street. The things that set Facebook, Twitter and LinkedIn (and Vine, SnapChat, Yik Yak, Tumblr,...
Steps in Preparing an Online Questionnaire – How to Effectively Conduct...
By: Vivek Bhaskaran, Co-Founder, QuestionPro
So, you've decided to conduct an online survey. There are a few questions on your mind that you would like...
Failure to Launch
by Janet DeDonato, CEO, Methodologie, @id_360
The design world watched with much fascination this month as the beloved global brand Gap attempted to update its...
Facebook “Graph Search” – A Strange Name Is Just the Beginning!
By Larry Sivitz
We at Seattle24X7 have a decidedly Northwest way of thinking about Facebook's Graph Search that is both complimentary and, well, a bit hypercritical.
First,...
Big Data: The New Gold Rush
by Chris Matty, CEO of Versium
Both marketing and statistics are age-old industries with a myriad of scholarly works and entire century-old industries using these disciplines...
Expect more from your email marketing
By Dave Chase, Altus Alliance
“When you are finished changing, you’re finished.”
-- Ben Franklin
Judging by my unscientific sampling of a range of email I receive,...
How Technology is Tackling Thanksgiving Food Waste
by, Larry LeSueur, CEO, WISErg
It’s a remarkable statistic: on Thanksgiving Day, Americans will waste enough food to fill California’s Rose Bowl stadium. That’s a...
E-Business Never Was: Why Relationship Marketing Rules on the Web
By Ian Lurie, Portent Interactive
Remember when having the word 'E-Business' in your mission statement meant Aeron chairs for everyone? Now, people say 'E-Business...