Advisor X

by Cris Hagen, MS Strategic Team Building: Using “Hard” and “Soft” Tools to Improve Team and Business Performance Do you know your MBTI personality type?...

by Corey Christiansen Repeat customers make up the majority of sales for many businesses, sometimes as much as 80%, yet repeat customers tend to be overlooked...

by Dave Chase, MSN Industry Relations Director Internet publishers work hard to persuade advertisers that we're not too different from other media. We offer the...

By Donal Daly 3.2.2001 Too many companies undertaking marketing campaigns focus their efforts on acquiring new customers while ignoring existing ones. In today’s competitive environment this...

By Marilyn J. Holt, Holt Capital Money is the lifeblood of any company, but early-stage companies are too immature to generate their own, so...

by F. Joseph LePla Like few before it, this current downturn has taken a toll on brand and marketing budgets. Business magazines, once fat with...

By Lawson Abinanti, Messages that Matter If positioning is one of the most misunderstood concepts in business-to-business (B2B) software marketing - and it is -...

by Karen Howe Approximately 50 million Americans have used Internet audio or video in the last month . This and other findings from a new...

by Kim MacKay, CEO, Lucidoc Corporation Compliance management often sounds about as exciting as Accounting 101 sounds to the non-finance major. Part of the reason...

by Katie Douglas. As the evening of February 24th approaches the WTIA staff is buzzing with excitement about the most grandiose event our association holds...