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Seattle’s Tech Oscar Night Approaches. Where Will You Be on Feb...

by Katie Douglas. As the evening of February 24th approaches the WTIA staff is buzzing with excitement about the most grandiose event our association holds...

How Localization without Personalization Misses the Mark

Nearly a decade ago, I wrote an article for MultiLingual magazine in which I argued that authors should focus their efforts on leveraging an even greater...

Customer confusion can kill a Web site

By Jerrold Prothero, Ph.D. 4.24.2001 In the gold-rush days of the web, it was truly remarkable how little money was spent by start-ups on usability testing....