E-Business Never Was: Why Relationship Marketing Rules on the Web
By Ian Lurie, Portent Interactive
Remember when having the word 'E-Business' in your mission statement meant Aeron chairs for everyone? Now, people say 'E-Business...
Raising Small Money
By Marilyn J. Holt, Holt Capital
Money is the lifeblood of any company, but early-stage companies are too immature to generate their own, so...
Getting your customer to sell for you
By John Jerome
What? You want to grow your business? You want to sell more of your product or services? You really aren’t so attached...
Customer confusion can kill a Web site
By Jerrold Prothero, Ph.D.
4.24.2001
In the gold-rush days of the web, it was truly remarkable how little money was spent by start-ups on usability testing....
How to Bolster Your Staff During a Soft Economy
How to Bolster Your Staff During a Soft Economy
By Kristin Knight
4.24.2001
How quickly things change. Twelve months ago, many companies, particularly high-tech companies, were scrounging...
Getting Your Docs in a Row: Essential Planning Tools To Make...
By Prue Cuper
Creating a Web site can seem like a daunting task – but it doesn’t have to be if the essential planning tools...
Take Advantage of the Downturn: Turn Savings Into Opportunities for Innovation
By Mark Usher and David Tunney
"Before making any announcements, executives should reflect on the last time they cut back during a slowdown. They...
Customer Satisfaction Should Be Instant
By Mike Lande
3.26.2001
The Internet has revolutionized the customer grievance process. Before the Web, customers that recorded a complaint could expect weeks to pass before...
eCRM – Building relationships online?
By Donal Daly
3.2.2001
Too many companies undertaking marketing campaigns focus their efforts on acquiring new customers while ignoring existing ones. In today’s competitive environment this...
B2B eMarkets: What Defines Success?
By Cris Hagen
2.19.2001
With the slowing of the economy, failed dot-coms, etc., executives might conclude that the outlook for B2B eCommerce is rather dire. Some...