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Thursday, January 2, 2025
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SUR

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2901 First Avenue South
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5 Ways Location Intelligence Takes Marketing Analytics to New Levels w/Microsoft

SUR 2901 First Avenue South, Seattle, WA, us

eSage Group's Seattle Marketing Analytics Group presents ShiSh Shridhar, Principal Program Manager, Business Development & Strategy, Azure Maps at Microsoft. Join us as ShiSh presents "5 Ways Location Intelligence Takes Marketing Analytics to New Levels." Summary: Improving the use of location intelligence, or the process of gleaning insights from geospatial data relationships, has long been […]

How to Fail as an Analyst, yet Survive and Thrive! w/ BECU

SUR 2901 First Avenue South, Seattle, WA, us

eSage Group's Seattle Marketing Analytics Group presents Jeff Noethen, Analytics & Optimization Manager at BECU to present "How to Fail as An Analyst & Survive & Thrive." Summary: There are arguably 4 categories of failure that you’ll experience in Digital Analytics: Data / Tool failure, Organizational failure, Client failure, and Self Failure. Of course there […]

Seattle Marketing Analytics Group: Modern Day CRM

SUR 2901 First Avenue South, Seattle, WA, us

eSage Group's Seattle Marketing Analytics Group presents Charlie Cole, Global Chief eCommerce Officer at Samsonite and Chief Digital Officer at TUMI to present "Modern day CRM (er, CDP?) – What Data do You Need to be Effective?” Customer data needs have changed within organizations over the last 5 years arguably more than ever before. Between […]

Scientific Experimentation in Marketing to Gain Competitive Advantage w/ eBay

SUR 2901 First Avenue South, Seattle, WA, us

eSage Group's Marketing Analytics Group presents, Carlos Avello, Director of Paid Internet Marketing Analytics at eBay Inc, to discuss "Scientific Experimentation in Marketing to Gain Competitive Advantage." Join us as Carlos discusses various methodologies around experimentation in the opportunity mining space. With a goal of finding profitability where others cannot, eBay uses experimentation and testing […]

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